I am a Finnish Swede in Montreal with a passion for graphic design & visual communication, as well as its history. I am compelled to understand and create brand identities that are well rounded, researching why some succeed and others do not.  A clear visual identity with coherent brand strategy is admirable, beautiful and respectful. People desire grace & simplicity. I aim to continue growing as a graphic designer on a daily basis, and do so through my projects & research following trends, news, blogs and aspirational people. I am always looking for new, great, projects to work on, if you do have any, please contact me at: